Born to Engineer Content Principles

Basic editorial style guide for content submissions

Born to Engineers mission is to drive community-engaged learning, promote engineering and support the UK’s next generation of engineers.

We welcome content submissions or ideas to [email protected]

We approach content as an embodiment of this vision. We aim to produce content that:

Content that inspires.

We share recent News stories in an accessible way.

Our news stories should simplify complex Engineering terminology to make them accessible to a wide range of people who are interested in Engineering.

Content that supports.

We provide actionable education and career-focused content. No surface-level, keyword-stuffed pieces that waste anyone’s time.

Content that is helpful

The content we produce, without exception, must provide real value to young people wanting to start their career as an Engineer or to those working in Engineering looking to progress in their careers

  • We ask for nothing in return.
  • We point people to careers and educational pathways to get them started in their careers in Engineering.
  • We do not promote specific tools, services or courses.

Voice and tone

  • Authoritative, but not verbose.
    The right amount of information should be presented in direct, confident and concise manner.
  • Clever not boastful
    Content should make people smile, or think, or understand a complex idea in simple terms but never come across as arrogant or smug.
  • Inclusive and Educational 
    Use welcoming and inclusive language. Assume our readers are smart and interested in Engineering but might not have a firm technical grasp of a topic and they’re coming to us to learn more.
    Jargon can be unavoidable when talking about Engineering concepts. Don’t shy away from complex concepts, jargon or the occasional big word but always ensure that you define jargon and abbreviations early on in a piece.
    For example. NASA today announced the successful launch of the SLS ( Space Launch System ) at the Kennedy Space Center
  • Uplifting not Grandiose
    Engineering has a broad positive impact on society but Engineers might not be saving lives directly.
    We use positive, uplifting language but want to avoid sounding like an infomercial or that we are ‘down with the kids’.
  • Never disparaging
    We never speak negatively of another educator, product or approach when we talk about what we do.
    Our goal is to amplify the work others are doing in STEM education and always remember we exist in a cooperative space not a competitive one.
  • Inclusive, gender-neutral language
    We try to use gender neutral language across all content.
    For example use “folks” or “people” rather than “guys”; “staffed” or “handled” rather than “manned”
  • Avoid all ableist language
    For example “crazy,” “OCD,” “blind,” “insane,” and so on


We support young-people in the UK.

  • Weights and measures should be written to UK standards ( e.g. mph not km, £GBP not $USD ).
  • University, apprenticeships should relevant to a UK audience ( e.g. we don’t have “Engineering majors” )
  • Statistics should be relevant to a UK audience ( e.g. 46,000 engineering graduates a year in the UK, rather than 622,502 full-time engineering students in the USA )


We use British English by default, unless stylistically it makes sense otherwise.


We solicit and select photos and illustrations that reflect the diversity of our audience.

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When using photography we encourage a diverse range of images when showcasing engineers and the industries in which they work.

We recommend using the RAEng This is Engieering Unsplash Library if sourcing images.

no photos of hard hats

Unless explicitly relevant to an article we never show Engineers in hard-hats.